March 9, 2010, 9 a.m. Pacific Time, 11 a.m. Central Time, 12 noon Eastern Time, 5 p.m. UK Time
Richard Brewer Hay, Chief Blogger at eBay
Michael Brito, VP of Social Media at Edelman Digital
Michelle Broderick, Marketing Director at Yelp
According to a survey by Edelman, just 25% of consumers say they trust their friends to give them good information about a company, compared with 45% in 2008. Social marketing is built on the idea that people trust their friends more than they trust official voices so what does it mean for the future of social media? Join this roundtable discussion as experts from eBay, Edelman Digital and Yelp provide insights on how we’re social media today and what the future holds for this space.
As per usual, the panel will be grilled and either emerge frazzled, shining or both…questions include:
Is trust in social media dying?
Do social media platforms need to change in order to adapt to peoples’ behavioral evolution on the web? How so?
Is there a difference in the community’s trust when we compare transactional and non-transactional social networks?
Is the future of trust likely to be the migration towards official voices or your friend’s recommendations?
Register free by clicking on the ‘attend webcast’ button below.
