December 2, 2009, 9 a.m. Pacific Time, 11 a.m. Central Time, 12 noon Eastern Time, 5 p.m. UK Time
David Rich, Senior Vice President, Program Strategy/Worldwide, at George P. Johnson
Cathy Breden, Executive Director at the Center for Exhibition Industry Research and Chief Operating Officer at the International Association of Exhibitions and Events
Pam Didner, Global Integrated Marketing Manager at Intel
As face-to-face event attendance continues to decline, professionals are increasingly turning to web-based events to educate themselves and inform their purchasing decisions. With this trend gaining momentum, marketers are trying to figure out what this means for their marketing mix. This panel will aim to answer the following questions and many more (including yours):
- If offline events are less profitable for its organizers, will inventory subside?
- Can online events match the networking-power of onsite events?
- Does digital budget allocation need to be exponentially increased to handle this shift? Will budget shift to digital marketing?
- Are online events a replacement for physical events?
- How does social media affect the offline vs. online debate?
Register free by clicking on the ‘attend webcast’ button below.
