June 9, 2010, 1 p.m. Pacific Time, 3 p.m. Central Time, 4 p.m. Eastern Time, 9 p.m. UK Time
Isaac Garcia, Co-founder & CEO at Central Desktop
Ross Fubini, Chief Evangelist & Co-Founder at Cube Tree
Mike McGurkin, VP Services & Support at Newsgator
Join this influential panel, as we explore microblogging and social collaboration in the enterprise. As per usual, the panel will be grilled and either emerge frazzled, shining or both…topics include:
Landscape – Where have we come from and where are we now?
- Communications such as mobile or e-mail have become ubiquitous
- Consumer world has adopted microblogging and social media fully
- Professionals are starting to follow suit…or are they?
Grilling question: time suck? Is this creating noise which decreases workforce efficiency? (e.g. IM)
Grilling question: it’s great that collaboration is accelerated, but what effect does that have on data governance and security?
Live polling question: are you using microblogging or social collaboration in your organization? (yes, no, don’t know)
Where are companies successfully deploying microblogging and social collaboration? Internal vs. External Communications?
- Status updates improves task management (context on progress)
- Organizations are using microblogging as a way to escalate support issues in call centers
- Sales & marketing examples
Grilling question: how successfully have these apps been integrated into core platforms such as Helpdesk Support, CRM, ERP or Marketing Automation systems
Grilling question: how realistic is it that companies will create systems outside of the above core systems
Live polling question: Do you think microblogging and social collaboration… 1. increases workforce and operational efficiency or 2. decreases workforce and operational efficiency?
Adoption & The Future
- Are professionals deploying these tools on an ad hoc basis or do many organizations centrally purchase/roll out microblogging and social collaboration?
- What needs to happen for these tools and techniques to become as ubiquitous as e-mail or mobile (is that realistic)?
Grilling question: with these tools and techniques being so early stage, is it possible to make the business case without hard data demonstrating ROI?
Live polling question: Following this round table discussion, are you more likely to adopt enterprise microblogging and social collaboration within your team or company? (yes, no)
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