Comments on: Leads, Demand Gen & Marketing Porn

By: JK

JK — Thu, 29 Oct 2009 05:34:41 +0000

You would need to put some powerful controls in place if you’re asking me to outsource the most critical marketing activity for the sales team.

By: BetsyM

BetsyM — Thu, 29 Oct 2009 05:32:43 +0000

we have just implemented a marketing automation system and integration took us well over 6 months when I expected it to take 2!!! And it’s only half of what I wanted it to be…:-(

By: Marion

Marion — Thu, 29 Oct 2009 05:30:08 +0000

I am a member of AMA and although it’s not a standard organization, I have discussed the need for standards with peers. For this to work one would have to form a stand-alone coalition or forum which was made up of all the relevant marketing non profits.

By: Yan

Yan — Thu, 29 Oct 2009 05:26:46 +0000

haha – good article. I am one of those marketers who is drowning in data and what you describe is ‘TRUPEBAMA’. Still, it’ll never happen.